Business Kit | Weekly Newsletter - 22 December 2024

Welcome to this week's Business Kit roundup! Whether you're an established entrepreneur or just starting out, we've packed this edition with tools and insights to fuel your growth. Our spotlight shines on Four Pillars Gin's remarkable journey to seven-figure success, showing how bold vision transforms craft businesses. We're also diving into a timely seasonal opportunity with Christmas light installation—perfect for entrepreneurs seeking high-margin seasonal ventures. Plus, we've curated game-changing tools: Hypernatural for natural-sounding AI writing, Spreadshop for hassle-free merchandise creation, and CartFlows to optimize your WordPress sales funnel. Let's dive in and power up your business toolkit.

AI Tool of the Week: Hypernatural

This week's featured AI tool is Hypernatural, an innovative platform revolutionising video creation. Hypernatural leverages advanced AI to transform various inputs, including scripts, existing content, and podcasts, into professional-quality videos.

Here's why Hypernatural stands out:

• Custom Video Style Engine: Create videos with over 200 pre-designed templates or develop and save your custom styles.

• AI B-Roll Generation: Automatically generate contextually relevant footage, enhancing the visual appeal of your videos.

• Character Creation System: Develop unique characters with consistent appearances across multiple videos.

• Text-to-Video Transformation: Effortlessly convert blog posts, scripts, and other written content into engaging videos.

Hypernatural caters to various users, including content creators, businesses, and creative professionals. Its intuitive interface and extensive customisation options make it an excellent choice for anyone looking to elevate their video content creation process. Explore Hypernatural and unlock the power of AI video creation!

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Tool of the Week: Spreadshop

Are you interested in generating residual income from your creativity? Spreadshop is a print on demand tool which allows creators to design and sell their own merchandise. It is free to activate and doesn’t require a monthly subscription, furthermore it works on a commission basis. You establish your profit percentage while Spreadshop takes care of the manufacture and delivery of the goods.

Spreadshop has more than 20 products available for customisation, it also has inbuilt marketing tools, a shop customisation option and ships to more than 180 countries. It is ideal for artists, Youtube video publishers and business people. It supports WordPress, social media platforms, and APIs for others. The average user rating is 4.5 from various sites with good mentions of product quality and customer support. Within its limits of available products, there is also an affordable easy way for creating brand merchandise.

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WordPress Plugin Oster: CartFlows

Our top pick this week is CartFlows, an extension that all WooCommerce merchants seeking to maximize sales through advanced sales funnels should integrate into their stores. CartFlows comes with a ready-made funnel editor, various funnels out of the box, and several one-click upsell or downsell options.

It fits perfectly for eCommerce stores, sellers of digital products and service providers. A/B testing, order bump and multiple products in the checkout also comes standard with the gateways. CartFlows enables great compatibility with wider structural requirements of the store through WooCommerce and common page templates. Although the premium features call for a subscription, it is suitable for serious e-businesses due to its clear merger with WooCommerce and decent functional capabilities. To catch more interesting reviews, check out BusinessKit.io 

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Business Idea of the Week: Christmas Light Installation

Turn your love for holiday decorating into a profitable venture. With low startup costs, around $500, this seasonal business boasts high earning potential. The market is estimated at $2 billion. You can earn a minimum of $800 per job. Target busy homeowners and families who want unique, professional holiday displays.

Key Steps: Research neighborhoods, buy equipment, and create marketing materials. Offer unique designs and focus on customer service. Use before-and-after photos on social media and encourage reviews. Typical profit margins are 60-70%. Start small and grow. This is a chance to bring joy to others and reward yourself financially.

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Business Idea of the Week: Craft Distillery

Four Pillars Gin, co-founded by Matt Jones, offers an inspiring model for a successful craft distillery. The company began with a clear purpose: to create uniquely Australian gin, using local botanicals. They validated their idea by visiting 35 distilleries in the US, noting the trend away from traditional methods. Early challenges included high taxes and balancing craft quality with scaling. They overcame these by creating a direct-to-consumer model, emphasizing customer experience through storytelling and limited releases. The company uses custom-made Carl stills, social media, and crowdfunding. By 2020, Four Pillars sold over a million bottles annually. Their focus on innovation and maintaining their core purpose has led to a profitable business. A key lesson is the importance of a clear vision and strong brand relationships.

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